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Visit San Luis Obispo County is the non-profit countywide destination marketing organization. Its goal is to promote San Luis Obispo County through marketing, advertising, public relations, group sales, promotions, events and sponsorship branding the region as a choice destination for regional, national and international travelers alike. Visit San Luis Obispo County works in partnership with tourism industry-related businesses including lodging properties, restaurants, wineries, activities, golf courses and retail stores to create a unified marketing approach that promotes the Culinary, Coastal and Cultural assets of the County.

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Morro Bay Tourism Bureau is governed by the Morro Bay Tourism Business Improvement District Advisory Board, the City of Morro Bay and the Morro Bay City Council. It was established in May of 2009 to promote and increase tourism in the City of Morro Bay by improving and strengthening the condition of the tourism business environment. The objective shall be accomplished through the development and operation of a Tourism Business Improvement District (TBID), plus other marketing, branding and promotional programs and initiatives to benefit Morro Bay and its constituents.

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